Hi there, Do you know IPL 2022 title Sponsor is TATA Group, and it’s owned by Tata Sons. We can see the biggest change in IPL is that Tata Group has replaced Chinese Vivo as the title sponsor for the Indian Premier League (IPL) 2022.
So, In this article, we will talk about Why did TATA Sponsor IPL in 2022? Who is the sponsor of IPL 2022? IPL 2022 Sponsor Price, and more. So, If you are an IPL Lover and Interested to get this type of unique Information! Kindly subscribe to our notification service. So, let’s begin:–
Who is the Title Sponsor of IPL 2022? Will Tata sponsor IPL!
The Major Title Sponsor of IPL 2022 is TATA Group. But Recently on 26 March 2022 BCCI (The Board of Control for Cricket in India) announces Rupay or Swiggy Instamart as its Official Partner for TATA IPL 2022.
So, We can say Yes! ratan tata replaced Chinese company Vivo as the title sponsor of IPL In 2022. And we are proud of this decision, Bcz TATA is Indian Industry as you know…
Table of Contents
TATA Sponsor IPL: Why did TATA Sponsor IPL in 2022?
First time in 2008, when IPL was started in India, sponsored by an Indian company DLF (Delhi land and finance). After that, no Indian company-sponsored IPL, and the entry of Chinese and other companies started taking interest in IPL sponsorship. IPL is considered India’s super bowl. It is not just a game anymore rather a festival.
In 2021, more than 40 crore people watched IPL worldwide. In just 13 years, IPL’s franchise cost has increased about 17 times. BCCI has earned a revenue of about Rs. 12.7 crore by introducing 2 new franchises i.e. Lucknow supergiants and Gujrat Titans. Nearly 40 percent of the global cricket revenue comes from just one tournament of IPL.
Don’t Miss It:– IPL 2022 Teams Captain and Vice-Captain
IPL’s worth is already more than 50,000 crore and BCCI is planning to double this brand value. But who is getting benefit from this, just a Chinese company because before pronouncing IPL we say it’s sponsored company?
For example, Vivo IPL. Vivo was paying Rs. 440 crore every year for sponsoring the IPL and in return the smartphone market of India is growing by 37 percent.
According to the data, after the sponsorship of the IPL, Vivo became India’s 3rd most recognized brand. After that, due to some political conflict between the two countries, Vivo had terminated its contract before time by paying extra money. This is the reason TATA has brought the sponsorship rights from Vivo.
Chinese companies are still dominating the Indian smartphones market and this needs to be changed wherever possible. We have to become self-reliant. IPL is an Indian brand and why do we give these rights of this to any other country. Hence it is time to change our perspective and make Indian brands popular worldwide.
Benefits of Sponsoring IPL...
Here are some of the benefits of sponsoring the IPL:–
- Reach a massive audience: The IPL is watched by millions of people in India and around the world. Sponsoring the IPL gives you a chance to reach this massive audience. This provides a great opportunity for brands to reach a large number of people with their message.
- Build brand awareness.
- Make Money by advertising.
IPL 2022 Sponsor Price: How much will Tata pay for IPL?
So, if we talk about how much IPL 2022 Sponsor Price and how much will TATA pay for IPL? TATA is paying 365 Crores for this sponsorship this year. IPL’s brand value has increased to more than 1000 crore. And BCCI is expected to earn at least 800 crore revenue from sponsorships and extra deals. So, let’s see what will be happening in IPL 2022.
Also, Check-out:- Teams of IPL 2022 Players List New
How do IPL sponsors make money?
IPL sponsors make money in a variety of ways. One way is through product placement. For example, a company that makes soft drinks may have its product placed in the players’ dressing room or on the sidelines. Another way sponsors make money is through advertising.
They can purchase airtime during the games to air commercials. Additionally, they can put their logos on things like player jerseys and billboards around the stadium. Sponsors also sometimes make money by selling products or services at the games.
Sponsorships are a major source of revenue for the BCCI. In the 2017 season, the IPL generated Rs. 1,600 crore (US$240 million) in sponsorship revenue. This accounted for around 60% of the BCCI’s total revenue for the year. And Not a little amount, they are making high money in IPL.
Final Words..
The TATA group has always been a big promoter of cricket in India. From the time when Sachin Tendulkar and Ganguly were playing for India, the TATA group has been one of the main sponsors of the Indian cricket team in 2022.
This year, we will play with the Indian domestic brand, not another brand like Vivo, Pepsi. So, it will be a great benefit for IPL. In the next article, We will come up with another interesting and unique IPL Information on our website. And I hope you will like this information. Thank you So Much!
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